Collaboration with Jarret Pickens
Problem: Pinnacle Holistic Pet Food is one of the few pet food brands that is all natural and actually honest about what is really in their pet food. Their current print ads, packaging, and logo do not reflect these qualities.
Strategy: A more creative approach must be integrated within the deliverables to set their brand apart. A simple and natural rendering will be used to reflect the honesty and quality ingredients in which the brand prides themselves on.
Solution: All illustrations are hand rendered to evoke the natural feeling. The main proteins are used as the focus of each ad. The logo is simplified by changing the typeface to a sans serif and using the counter of the P to add in the food pyramid concept. The material of the packaging is all completely biodegradable to further the notion of their all natural feel.